A brand’s marketing is everything. It’s more than just a series of pictures and some text, it shapes how a customer sees a brand and reflects the product.
Cloud storage is a pretty crowded market right now, with projects to grow within the next few years. And since competition is so fierce, it can be hard to stand out.
The right design can do wonders for a business. Read on to discover how to create an effective marketing design customers will love!
Everything In Marketing Design Has A Purpose
Every small element of marketing design plays an important role. Be it the copy, the images, or the call-to-action, every bit of content needs to play a distinct role.
Therefore, it’s important to have a clear understanding of what is needed and what is most important.
Some marketing may focus solely on text, like with a pamphlet. Others may forego text entirely and feature images to tell a story. Therein lies the tricky part about design: there’s no right or wrong answer.
What works for one company may not work for another. It all depends on the experience and preferences of the marketing team.
And regardless of which route a team goes, there should be justification for every bit of the design. Nothing should be arbitrary, everything needs to serve a purpose.
Keep It Clean
One of the fundamental rules of marketing is to keep things clean and simple. The more well-refined the design, the more attractive it’ll look.
Just think about this article.
It wouldn’t be particularly legible if there weren’t any paragraph breaks. It’d look like a giant block of text that no one would want to read, wouldn’t it?
The same philosophy applies to creating great marketing. Say everything that needs to be said as simply and cleanly as possible.
Create your design, then refine it. After that, refine it some more until it’s absolutely perfect. The cleaner and more simplistic the design is, the better. There’s a reason that minimalism is so in right now.
Establish A Theme
Coming up with a theme for a design can take a lot of the guesswork out of the process. Come up with a theme for the design and keep it consistent throughout the marketing.
Often, this is best done with relevant images to tell a story. Visual storytelling is a tried and true method of marketing, and for good reason. Pictures are worth 1,000 words after all.
When establishing a theme, make sure to keep it on-brand. A cloud storage company would want to use images evocative to the user.
A computer, a cloud, or a hard drive may not seem like much, but they can be strung together to better inform customers about how the product works.
Learn More by checking out Hubstor and get a great example of how evocative imagery works. They managed to incorporate cloud imagery, brand names, and storage info in a few simple pictures.
Final Thoughts On How To Create Effective Marketing Design
Marketing may not be easy, but technology can at least make it easier. Always remember to keep things clean, understand each element’s purpose, and stay on-brand.
These tips should make it easier than ever to create effective marketing design. For more great tips including resources and design help, stick with PSD Learning.