When designing law firm logo, you want to make sure that the image is something that inspires trust. Potential clients want to feel like they can rely on you before they reach out to you for business.
It’s one of the most important things in a lawyer/client professional relationship.
This is easier said than done, though. How exactly do you design a logo that inspires confidence in your organization?
The best tips are all right here. Read on for five ways you can show trust in your logo design.
1. Know The Law Firm Industry
You want your logo to be recognizable and unique. However, you still don’t want it to be wildly different from other law firm logos.
Humans are simple deep down, and once we’ve formed ideas about what something should be, it’s hard to shake our preconceived notions about it. People think they know what a law firm logo should look like, and they’ll gravitate towards what’s familiar.
You should use this to your advantage.
2. Understand Your Brand
Your logo should communicate what your business is. What values does your law firm hold? What kind of message do you want to send?
A skilled graphic designer will be able to take your firm’s values and create a logo that represents them well. First, though, you should take the time to sit down and really think about what your firm stands for. It will pay off in the long run.
3. Study Psychology
Did you know that even the shape of your logo can be sending a subconscious message? This is why a great logo design also takes human psychology into account.
Square logos, like the one the Julie Johnson firm uses, suggest things like stability, professionalism, and efficiency. Circular logos, on the other hand, are usually used when companies want to convey messages like family, love, and community.
Know the different messages that logo shapes and fonts can send to make sure you’re creating the right mental connections.
4. Be Professional
Above all, your logo should look professional. If a logo looks clumsy or poorly done, people will assume that your law firm has the same negative qualities.
A professional look, on the other hand, implies that you know what you’re doing.
Whether you need to hire a professional graphic designer or just read up on all of the most important Photoshop tips and tricks, make sure that your logo looks as professional as possible.
5. Test Your Design With People
Finally, before you debut your new logo, the best course of action is just to test it with other people.
Ask your family and friends to give their honest opinions on the logo. Or, you can get fancy and select a group of people from the general public to test different logos and see which one they like best.
The best way to see if people will trust your design is just to ask.
Create Your Law Firm Logo Today
Now you have the tools to create an image that will inspire trust in the services you provide. If you follow these tips, your logo will serve as a great marketing tool for your law firm.
If you follow these tips, your logo will serve as a great marketing tool for your law firm.
Ready to get started? PSD Learning has all of the content you need. Check out even more ways to make your logo stand out from the crowd.