A company’s logo is like their online dating profile. It’s a succinct snapshot of who they are and what they bring to the table. Many marketing experts consider a logo to be the most important piece of business design.
As environmental concerns become more clear, companies are working harder to be eco-friendly. For this reason, if a company is eco-conscious, they want this to come through in everything they do.
For a graphic designer, allowing your clients to say, “We even have an eco-friendly logo,” is a selling point.
So how do join the ranks of an eco-friendly logo designer? We have a few tips that can help.
Tip #1: Greenify Your Workspace
One of the best ways to have an eco-friendly graphic design business is to make your office “green.” Whether you work at home or in a corporate environment, here are a few ways to be environmentally friendly:
- Unplug all your devices when you’re not using them. A plugged-in device will draw electricity even if it’s turned off.
- Take advantage of the classics. Use efficient light bulbs, reduce temperature control, conserve water, etc.
- Reduce your hours if it’s practical.
Tip #2: Embrace the Power of Digital
We get it, everyone loves flipping the pages of on an oversized easel in a logo design meeting. But think how many resources are required to prepare them, environmental and financial.
For your future logo design meetings with clients, consider a PowerPoint presentation instead. If you’re working on a smaller scale, show clients proofs on PDFs rather than printed papers.
Tip #3: Think Local for Eco-Friendly Logo Design and Beyond
Using local suppliers, printers, and products will limit transportation needs. For example, as a Portland local SEO company, they focus their business locally. That means less travel to other parts of the country, and burning fewer fossil fuels.
Tip #4: Practice Environmentally Conscious Printing
You can use digital displays for many aspects of graphic design, but you can’t avoid printing altogether. But the printing process has a large carbon footprint. Here are a few tips to keep it green:
- Use paper made of post-industrial recycled content or post-consumer recycled content
- Partner with print shops who have eco-friendly practices
- Choose totally chlorine free (TCF) paper
- Try tree-free paper
Tip #5: Try Minimalism
Making small design changes can make for a more eco-friendly logo. Graphic designer Sylvain Boyer focuses on fewer colors, finer lines, and minimalist designs. He’s re-worked major brands’ logos in this style, reducing ink by as much as 38%.
This minimalist style also has a modern look, so it’s perfect for keeping your designs in the 21st century.
A Final Word about Eco-Friendly Graphic Design
Graphic design isn’t a field many people associate with a large carbon footprint. But everyone can stand to make their profession more environmentally friendly.
We commend you for taking steps toward a more eco-friendly career. We hope the tips above can help you get started.
For more tips on Photoshop, tutorials, and more, explore PSD Learning.