You have your own vape shop. That’s great news! Now, all you need is more people to buy your products. But, to get people to trust your brand, you need to make them notice you first.
That’s exactly why you need to create the best logo ever.
Why Your Vape Shop Needs The Best Logo
But why should you bother? After all, creating a logo on your own or even hiring a professional to do it for you requires a lot of time and energy.
So, let’s explore together what an awesome logo can do for your brand.
1. Good Logos Grab The Attention
A visually appealing logo can simply make heads turn. People are going to notice a good-looking logo and you will stand out from the crowd.
After all, the vaping industry is extremely competitive and you must grab people’s attention before you turn them into customers.
2. Brand Awareness
You need to make potential or even existing customers recognize your brand when they see your logo.
To define brand awareness, we can simply say that it is the level of consumer consciousness of a company. Customers recognize your image and, most importantly, associate it with your vaping products.
Vapers need to know that you exist. Your logo does that.
3. Logos Attach People Emotionally
You may go for a circle logo design. You might prefer a rectangle or a triangle. Whatever choice you make in terms of shape, colors, size, fonts etc., you need to keep your audience in mind.
By doing so, you are going to make them stick with you emotionally. Use your logo to form a bond between you and your audience.
Like it or not, image does matter.
When you are creating a good logo, people do not just find your brand more attractive, but they also more professional.
Picture this: You want to buy something from an e-shop. After some basic searching, you come across a website that sells the product you want to purchase.
However, their overall brand image looks amateur and cheap. Wouldn’t you try to find the same product on another, more trustworthy website?
This is exactly what we are talking about.
5. Your Logo Establishes Your Brand Personality
Think about your target audience. Who are they? What do they want from your vape shop? By keeping your audience in mind, you will, more easily, make up your mind about what personality you want to show to the world.
Think about that when you are building your logo and it will help you establish the perception people have of you.
5 Tips for Designing the Best Logo
So, now that you know why you should invest in a good logo, let’s move on to the tips on how to create a great one. Don’t worry we have some great creative logo design ideas too. Keep reading for more!
1. Think About Your Colors a Lot
Colors tell a story. People feel things when they see colors and, when you get someone to feel something, it means you are engaging them.
To make your logo look more professional, we would suggest using three colors maximum. By adding too many of them you will make your design look amateur and messy. And you don’t want that.
Your safest bet would be black and white because it will give your logo a relatable feeling that always stays in fashion. The human eye is used to the black and white combination.
If you use graphics, use neutral colors that do not overshadow your brand name.
2. Use Trends But Do It Wisely
The industry is full of trends and monitoring them will only benefit you. On the other hand, you don’t want to blindly follow every single trend.
One reason is that trends do not automatically bring success. The most important reason, though, is that many brands rely exclusively on trends and they end up recreating the same logo with just a few alterations.
Think of trends as the elements that only set the tone of your design. They definitely do not determine how the finished product is going to look like.
Get some inspiration from other players in the market and, please, try to avoid cliches.
3. Make It Unique
We talked about designers who fail both to create a unique logo and to bring something fresh to the table.
If you can’t come up with an original idea, you can always ask your friends and family for some extra inspiration. What does vaping mean to them? What do they need from a vape shop?
Your logo should show how your brand is different from other, similar brands out there. If, for example, your shop specializes in fruity flavors, you should add some fruity elements to your logo design.
Play around. The possibilities, the color combinations, and the shapes are endless, after all. Just like with these vape tanks over here.
4. Make it Classy and Old-School
When you feel like your creativity is giving up on you, there is only one path you should follow: Sticking to the past.
So much art, fonts, illustrations from the Middle Ages, the Victorian area, the age of retro and pop art… People just love new brands that draw their inspiration from past influences they are already familiar with. Choose an era that is more appealing to your brand, and take it slowly from there.
Everyone is moving towards minimalism and symmetrical logos these days. A blast from the past would, most likely, work as a pleasant surprise.
5. Create an “Active” Design
Think about some of the top logos by the biggest brands. The Twitter bird is shown in-flight. The Amazon arrow points from A to Z. Facebook looks like a button you want to push, and Nike’s logo feels like it is moving.
The secret to these brands’ logos is that they show some action.
But how can you do it when you own a vape shop?
Feature some vape clouds behind your letters. Maybe an outline of a human face enjoying their mod or even letters made of vapor. This way you are telling your existing or potential customers that your products are usable and enjoyable.
The vaping industry is huge and there are so many things you can do in it. Help your audience get in on the action by showing them how.
Channel Your Muse
The very first step you need to make when you are designing the best logo for your vape shop is to channel your muse and find your inspiration.
Click here for more logo design articles and get your creative juice flowing!