The average office worker receives 121 emails every day in the United States.
With over a hundred emails to review each day, it’s no surprise that some skim through their mail.
So how can you make your email newsletter stand out from the other 120 emails?
Scroll down to learn how to make a newsletter stand out in the mailbox. Along with the best method for creating a concise newsletter.
1. Start Strong with a Bold Header
Every newsletter requires a bold heading. Its goal is to help catch the attention of your viewer.
Your heading consists of your newsletter title, company logo, and name. Many online resources and apps can help you create headers for your newsletter.
If you have graphic design experience, you can use it to create a unique heading!
2. Build a Color Scheme That Stands out
Your email newsletters should match the color schemes that you use on your company logo.
Your newsletter should be consistent with company logos, fonts, and colors. You can play around with color schemes and incorporate bright colors to help make them stand out.
You can create a specific color palette for your company newsletter. This will help make future email newsletters easier to compose.
3. Break It up
Reading becomes much more difficult when information is in large chunks.
You can break up your newsletters with subheadings, pictures, infographics, and videos. An email newsletter should resemble a newspaper, but you can make variations to create your style.
To create a minimalist and clean look, you can also incorporate thin lines to separate sections and avoid eye strain. Breaking up long paragraphs will also make it more likely that your clients will read your newsletter.
4. Pop with a Picture
Pictures, GIFs, and videos are great ways to catch the attention of your clients and get them engaging.
When your client receives your email newsletter, the first thing that will catch their eye is a picture or video. They help pull the reader in enough so that you can get your message across.
Don’t be afraid to grab the camera or your phone and upload your videos to give a special touch.
5. Enhance Your Email
When sending email newsletters, you may notice images getting blurry.
To avoid this problem you can increase the pixels. The higher the pixels, the more clear an image will be. Having clear and defined images in your newsletter is important because it looks clean and professional.
Readers will have an easier time understanding and viewing your email if you enhance the quality.
6. Come up with a Catchy Subject
When sending emails, one of the first things that your client will see if the subject.
The subject is the short line under your name that summarizes the purpose of your email. This subject should be clear, catchy, and informative to the reader. Some people have so many emails that they quickly skim through the email subjects to determine their importance!
Don’t miss out on opportunities to engage with your clients. Start with a strong subject and let them know your intentions.
7. Find Good Content
Depending on what type of business you have, you should put only related content in your newsletter.
It is important to find credible sources if you are writing an informative piece. Product and service pictures and videos on your company also serve as strong content.
Your email newsletter should be written with care and every piece should have significant meaning. Newsletters that are full of useless and repetitive information will likely be thrown in the trash.
Good content is what will set you apart from your competitors.
8. Use Social Media
Social media is a great way to get your clients interacting with your newsletters and social pages.
Many people follow and like a preferred company on social media and keep up with updates through posts. Incorporating a direct link to your webpages in your newsletters is a great way to get customers and clients engaged.
How to Make a Newsletter Flow
Learning how to make a newsletter flow is quite simple if you follow a standard formula.
Several pieces help create a newsletter. Well written text, engaging visuals, and a call to action are some of the most common parts of a good newsletter.
To make a well-written newsletter you must first start with your heading. This incorporates the newsletter title, company name, and logo. You should have your color match the company logo and use clear fonts.
As you write you can use subheadings to introduce new ideas and concepts. Try looking for newsletter templates online and on Microsoft if you have a difficult time formatting.
Well written and designed newsletters are an excellent strategy for email marketing and web presence.
Before a newsletter is complete it must also include a call to action. A call to action is the part of the writing that tells the reader to do something. This could be something simple or complex.
Pop for All the Right Reasons
Learning how to make a newsletter that piques interest in your clients is a challenging thing to do.
Utilizing the tips above can help you create a spectacular email newsletter that will impress your clients and bosses.
Using bright colors, readable fonts, and pictures can help draw readers in. Don’t be afraid to be unique and put personal touches in your newsletter. These details will help you stand out from the other hundred emails that come in each day.
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