Did you know our brains process images 60,000 times faster than text?
That means your food logo design is one of the most important tasks you’ll tackle when setting up a new business.
That one, small image must tell a story, and a good one. In it, you’ll convey your company’s mission and allure new customers.
Luckily, this is a totally manageable feat. All you have to do is focus on these five elements.
1. Market Research
Market research is one of the first ingredients in food logo design.
Spend some time investigating your competitors. What have they done that you like or don’t like?
How will you differentiate yourself from them? It’s entirely possible to stand tall above the crowd.
Just remember that your food logo design must speak to your unique offering. Think about Guinness’ harp logo.
What do you think their messaging is? Perhaps they provide a savory drink to keep in hand for those social occasions filled with lively Irish music.
Once you have an idea in mind, remember to keep things simple. A cluttered logo will only evoke confusion. It can’t send a clear message if it has too much going on.
One of the best things you can do is picture your logo as a small mobile app.
In recent years, some heavy-hitters like Airbnb and Spotify have simplified their logo. In many cases, they eliminated text altogether.
Have you ever read about color psychology? The right color can differentiate you from your competitors and impact customers’ perception of your company.
Everyone knows what that golden arch means, right? Savory french fries can be found right below it.
Perhaps you’re featuring a health product. You might want to consider colors that point toward nature i.e. green or pure white.
Spend some time on your color choices. Psychology tends to favor the notion that colors convey meaning.
If you feel strongly about including text in your logo, then follow your intuition. And remember, just like Airbnb and Spotify, your food logo design can evolve over time.
If you’re going to include text, take a look at the Healthy You Vending reviews posted by My Vending Machines.
Even without imagery in their logo, this company has chosen text that’s bright and stylistic.
There are plenty of free logo makers out there that can help you get started today.
When contemplating imagery for your logo, think about your product. If, for example, you’re selling Italian food products, try to think outside the box while still hitting the mark.
You can be sure a swirl of pasta has been used in countless other logos. What else can you do? Perhaps a splash of red sauce bouncing in the air?
Now, you’ve hit three marks. You’ve introduced an eye-catching, bold color. You’ve kept your logo simple. And you’ve chosen an image that’s sure to awaken the taste buds.
Start Your Food Logo Design Today
Here at PSD Learning, we have a wealth of resources available to make your business shine. Here are seven more tips to help you create an inspirational logo.
Once your website is up and running, be sure to check out these five ways to achieve stunning images. We’re here to help you design the best website possible.