Creating a flyer for an upcoming band performance is key if you want to draw in large crowds. Although we live in a digital age, flyers still act as means to let the community know of happenings.
And let’s not forget that there’s such a thing as a digital flyer. But wherever you decide to distribute your flyers, the design is essential.
So to help you with the development of your music flyers, we put together this quick guide.
The Flyer Should Reflect Your Band
First and foremost, your music flyers should focus on the band and its audience. This will help determine the colors and theme for the flyer.
For instance, if you’re a heavy metal rock band with a Gothic following, then dark colors would be more attractive than pastel colors.
Also, if your band is going on tour, it’s a good idea to post all of the dates, so you don’t have to make multiple versions.
Otherwise, you can keep the same design and simply switch the dates.
Selecting the Format
Now, the size of your flyer is obviously important because you want it to be visible. Normally, flyers are on a paper that’s 8.5 inches by 11 inches. However, there are other size options, such as 5.5 inches by 8.5 inches and 4 inches by 6 inches.
So you have to pick between a full-page, half-page and postcard style flyer. Where you place the flyers will help determine the best option. For instance, if these are being mailed, then a postcard would suffice.
However, if you are posting them in car windows and on poles, then they have to be visible. A full-page or half-page flyer is ideal in this case.
Choosing the Imagery
The images you select for your music flyers will help draw attention to them. But rather than going with outlandish imagery, you should focus on details that are attractive.
For instance, showing images of your guitars or audio and visual studio equipment you purchased from Music On Stage can be featured on the flyer.
The key is to create graphics that are both captivating and memorable. The idea is to make it so passersby know what the flyer is about just by looking at it. There’s no need to have photos of band members.
Providing All the Necessary Details
There are essential details you want to include on your flyer. For instance, the location, time and date of the event. If there is an entry fee or age restriction, include this as well.
It’s also a good idea to feature sponsors. You can include contact info for general inquiries, but this is optional.
Making the Text
The font you select for your flyer should be easy to read. So forgo using fonts that are too skinny, fat or squiggly. It may be tempting to go with a font with creepy cursive that resembles vines, but if it’s illegible, then avoid using it.
Create Your Own Music Flyers
Making your own music flyers isn’t hard when you have the right tools and know-how. At PSD Learning, you can learn how to create the graphics and format for your advertisements.
Visit PSD Learning today to find tutorials for Photoshop, logo design, special effects and other useful knowledge you can use for your band marketing.