marketing design

How to Create a Marketing Design for a…

You've been tasked with creating a marketing design for a costume company. The costume industry is worth megabucks. Spending on Halloween costumes alone is expected to reach $3.4 billion in 2017. So how do you…

promotional design

How to Create a Promotional Design for a…

One doesn't associate excitement to a record-keeping company. These are relatively conservative businesses. You'll see some resistance when pitching promotional design. Yet, companies open to this idea gives you a unique opportunity to deliver them…

advertising strategies

3 Advertising Strategies to Target a Male Market

When people think about making purchases, the mind automatically pictures a woman. While women play a crucial role in purchase decisions, they aren't the sole contributors. Men are also interested in products and services. Do…